culture is ruled by conversations, not trends

To go from marketing to movement, speak from the intersection of your expertise, your audience’s attention and your vision for what’s next.

"At TED, we passionately believe that Ideas Change Everything. Culture3's shared vision and imaginative activations help multiply the impact of TED's original content and storied cultural influence."

LAURA BEYER, TED'S HEAD OF BRAND PARTNERSHIPS

TED & PwC PRESENT: AI’s BIGGEST QUESTIONS, ANSWERED.

The last thing leaders need to navigate AI is speculation and prediction. To guide their organisations through transformation, they need insights grounded in reality.

So we went to where AI already creates value. We profiled pioneers in business, society, and culture. Unpacked their work and extracted practical learnings and principles to help leaders cut through the noise and lead with clarity.

Trust is a trillion dollar business.

What brands stand to win

TO WIN REVENUE

People pay more for brands that show up in the conversations they care about.

%

59

%

of people who try to buy products from brands that act responsibly even it means spending more

IPSOS 2029

TO WIN TALENT

Most people choose employers whose values are visible in culture.

%

61

%

of employees who choose, leave or avoid employers based on their values.

Edelman 2021

TO STAY RELEVANT

Gen Z expects companies to engage in the problems that matter.

%

90

%

of Gen Z who believe companies must take part in alleviating eco & social problems

Novelli/Cone 2019

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