The last thing leaders need to navigate AI is speculation and prediction. To guide their organisations through transformation, they need insights grounded in reality.
So we went to where AI already creates value. We profiled pioneers in business, society, and culture. Unpacked their work and extracted practical learnings and principles to help leaders cut through the noise and lead with clarity.
People pay more for brands that show up in the conversations they care about.
of people who try to buy products from brands that act responsibly even it means spending more
IPSOS 2029
Most people choose employers whose values are visible in culture.
Gen Z expects companies to engage in the problems that matter.
of Gen Z who believe companies must take part in alleviating eco & social problems
Novelli/Cone 2019
