Brands with high cultural relevance grew nearly six times more than those with low cultural vibrancy.
For the first time, trust now equals price xaand quality as a driver of brand purchase decisions.
of people say they choose brands based on their beliefs, up four points year on year.
(He/Him) Creative leader with 3 decades of experience across strategic design, innovation, and artist management for LVMH, Adidas, Apple TV, Hyundai and Intel. Fellow at RSA + Central St Martins and Campaigns 40>40. Yann leads vision and partnerships for culture to move markets.
(She/Her) Hollywood EP scaling creative ventures for global impact. Launched and led Variety’s award-winning Content Studio with campaigns for Netflix, Apple, Amazon, and Warner Bros. Founder Get Your Skin Out, a global platform driving visibility for people with skin conditions. Leads global production and operations at Culture3.
(He/Him) Globally top 5 ranked Creative Director. Commentator, keynote speaker & former futurist with +160 international creative awards. At Culture3, Tao leads narrative and creative direction, crafting the stories that shape tomorrow.
Commercial strategist with 20+ years building partnerships and markets across retail, luxury and creative industries. Led international expansion at UK Department for Business and Trade and global wealth operations at Merrill Lynch and Grant Thornton. At Culture3, Jamila directs commercial strategy and partnership development.
Senior marketing leader helping businesses connect brand, content, demand and sales around a single, growth driving story. Across Workday, PwC, EY and Big Ideas Group, he specialises in GTM, brand-to-demand strategy and execution for complex tech & service businesses.
