When will digital ownership go mainstream? What are the cultural vehicles that can make this possible? Where are the roadblocks? Ben Roy makes it his business to consider such questions, and he sat down with Leo Nasskau to offer some answers. Clovis McEvoy tells the story.
The blockchain ecosystem is built on decentralisation, and a new form of brands are getting built on top. Tyler Scharf explores the emergence of decentralised ‘headless’ brands, how traditional brands like adidas and Nike are getting involved, and whether this new model of branding is future or fad.