Web3 presents an opportunity to reinvent how fans interact with their passions, not least in sport, where teams are finding new ways to bring fans into the action. David Harrington explores how teams from motorsports to sailing are finding new opportunities in web3.
Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.
NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.