Culture3 exists to shape technology to unlock human flourishing. The technological revolution of the 21st century takes us into a new epoch, and humanity faces a thousand possible futures. It is culture – the single biggest accelerator of social change – that determines which path we take.

Sport

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Inside the blockchain fan groups transforming pro sports

Web3 presents an opportunity to reinvent how fans interact with their passions, not least in sport, where teams are finding new ways to bring fans into the action. David Harrington explores how teams from motorsports to sailing are finding new opportunities in web3.

How the FIFA World Cup flocked to NFTs – and what to expect at the tournament

Both FIFA and its top players are turning to web3 to engage digitally-native generations. Randy Ginsburg explores how the world's most loved sport is exploring what an NFT collection looks like with a price point as low as traditional trading cards.

Gamechangers: how web3 is helping sports lovers engage with their teams and create their own

NFTs offer a method for IP owners and creators to engage more deeply with their fans. Sport is no different. Randy Ginsburg explores how this $500 billion industry can use NFTs to drive engagement and create value for fans across the world and throughout the event lifecycle.

Randy Ginsburg

June 20, 2022

Today’s influence

“Anything that behaves as a supply chain, blockchain can vastly improve its efficiency. It doesn’t matter if it’s people, data, or money” — Ginni Rometty

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