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Music

Creativity

Music

Generative AI will reshape songwriting, and that’s a good thing

Songwriting is ripe for disruption. Far from automating creativity, AI will usher in a golden age of music by unlocking new sounds, styles, and genres, writes Clovis McEvoy.

How Reuben Wu is pioneering a new artform with NFTs

Whilst touring the world as a musician, Reuben Wu found a new passion: photography. The multidisciplinary artist uses the concepts of time and space to tell compelling stories about the vast world we inhabit. He speaks to Nina Knaack about making art with drones and his search for ideas that have never been done before.

New tune, same instruments: the changing landscape of web3 music labels

“Ideally an artist who passes through us will have learned everything there is to know about making it on their own.” Clovis McEvoy speaks with founders and industry experts about how web3 is redefining record labels, and what it means for artists.

“Music is the universal language” – how Nissi Ogulu is using blockchain to showcase African culture

Lagos-born and London-based, Nissi Ogulu is telling stories about the breadth of African musical culture. The artist talks to Clovis McEvoy about her recent exhibition, African creativity, and how web3 is making a career in art accessible.

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

After a burgeoning music career that stalled during Covid, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

One of the UK's most exciting musical talents, Aitch tells Culture3 why NFTs were “an obvious step” and how he is leaning into the blockchain to build a stronger relationship with his fans. Clovis McEvoy explains what makes this is a big step for web3, Aitch, and LimeWire — and why it is one to watch.

Downstream: the start-ups curating our future web3 music experience

“NFT marketplaces revolve around the idea of holding, or flipping, or all sorts of financial transactions. But when I talk to people, that's not what they're excited about – they're excited about the art.” From payments to engagement, a new generation of streaming platforms are moving the web3 music industry forward. Clovis McEvoy surveys the ecosystem.

Water & Music: the essential Music NFT contract resource

NFT music contracts that leave one party with the short straw damage the reciprocal relationships that creators have with their fans. Water & Music's contract builder is beginning to solve the problem. Clovis McEvoy speaks to Water & Music’s Jonathan Larr about the builder, off-chain benefits, and drawing up a new legal framework for the web3 era completely from scratch.

Clovis McEvoy

July 23, 2022

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Music

Generative AI will reshape songwriting, and that’s a good thing

How Reuben Wu is pioneering a new artform with NFTs

New tune, same instruments: the changing landscape of web3 music labels

“Music is the universal language” – how Nissi Ogulu is using blockchain to showcase African culture

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

Downstream: the start-ups curating our future web3 music experience

Water & Music: the essential Music NFT contract resource

“I think we’re in the midst of a digital art revolution” — Adrian Pocobelli