NFTs promise to shake up digital ownership, with widespread implications for branding. Yuga Lab’s Bored Ape Yacht Club took the unusual step of handing commercial IP right to its holders, remaining the poster child for commercial IP in the web3 space. Mariquita de Bossière catches up with some of the community members and legacy brands to find out what this means for businesses.
In search of more autonomy and earning power, the best marketers end up working for themselves. Marketing DAOs offer an innovative middle ground.
One of the co-partners behind the NFT Film Squad, Julian Flores admits he “knows zero about making films.” Instead, the entrepreneur and marketer speaks to Mark Fielding about the strategies that web3 filmmakers can use to deliver better experiences than Hollywood, and how he's helping Cameron Van Hoy and Miguel Faus on some of the world's groundbreaking film3 projects.