Intellectual Property


Future or fad: will headless brands rewrite the book on branding?

The blockchain ecosystem is built on decentralisation, and a new form of brands are getting built on top. Tyler Scharf explores the emergence of decentralised ‘headless’ brands, how traditional brands like adidas and Nike are getting involved, and whether this new model of branding is future or fad.


Early brand experiments give a hint on the next chapter for web3

The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.


Rob McElhenney's new storytelling platform is using blockchain to rethink creativity

Adimverse is creating a new way of storytelling. Using creator rooms, they introduce a collaborative aspect to character creation. But what is truly special about their model is that they allow each and every contributor to hold IP rights, as well as to collect royalties.


What the Yacht Club teaches brands that want to stay on top of the world

NFTs promise to shake up digital ownership, with widespread implications for branding. Yuga Lab’s Bored Ape Yacht Club took the unusual step of handing commercial IP right to its holders, remaining the poster child for commercial IP in the web3 space. Mariquita de Bossière catches up with some of the community members and legacy brands to find out what this means for businesses.


Inside the company revitalising legacy TV with web3

TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.

Today’s influence

“I think we’re in the midst of a digital art revolution” — Adrian Pocobelli

Stay up to date with Culture3 and receive the best of our analysis on the future of the internet
Thank you.
Something went wrong – try again?