The rise of extended reality has prompted new hope for high street retailers, with brick-and-mortar stores racing to implement new ways to reach their customers. Randy Ginsburg investigates the technology promising to transform how we shop.
AI-generated models are storming the fashion industry, but what happens when the images that shape our social norms are made by algorithms? Randy Ginsburg explores what AI fashion models mean for human uniqueness, the future of niches, and how the fashion industry plans to keep up.
There are two camps of virtual fashion: the fantastical, physics-defying pieces that can only exist online, and the digital twins of real apparel that resemble items you expect to see in a shop. Which will emerge as the defining trend of digital fashion?