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Why the metaverse needs fashion to feel human

Social media laid the foundations for exploring who we are online. Today, those limits are being shattered. From avatars to AR lenses, we’re witnessing the birth of a new paradigm for self-expression. With the value of the digital fashion industry expected to soar in the 2020s, what this means for the clothes we wear is the billion dollar question.

Gucci, adidas, and others are pushing the metaverse towards digital fashion

The second annual Metaverse Fashion Week event, set in Decentraland’s Luxury District, featured more than 60 brands, from iconic names like DKNY to smaller web3-native upstarts like DressX. While attendance went down, sales went up, and alarm bells signalling the start of the digital fashion era went off. Randy Ginsburg explores what the future of fashion holds and how we can expect to get there.

Your next Birkin might only exist in the metaverse

Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.

Home shopping: in the future, you'll go to the store in extended reality

Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.

Digital fashion is already here, but it needs blockchain to thrive

NFC chips have become standard practice for connecting physical items to the blockchain. Now LTD.INC is taking the technology a step further, offering collectors unique experiences alongside their physical and digital goods. Randy Ginsburg speaks to LTD.INC CEO Daryl Kelly about what blockchain means for the future of consumer culture.

“At a certain point you end up feeling like you're not winning” — in conversation with Angel Ese-Oghene Ikuewan

Rising NFT artist, fashion designer and philanthropic entrepreneur, Angel Ese-Oghene Ikuewan wears many hats. She speaks to Antony Rahman about her journey, using web3 to support Africa’s creative youth, and the intersection of fashion, digital art, and web3.

Stepping across the Uncanny Valley with Shavonne Wong

After a decade in fashion photography, Shavonne Wong has dived deep into the world of 3D art, synthesising her skills and experience in fashion to create lifelike human models. She sits down with Clara Peh to reflect on how her digital practice has evolved in web3.

Inside 9dcc: gmoney reveals his vision to bring luxury fashion onchain

Luxury fashion has long been touted as a major web3 use case. gmoney's 9dcc fashion house is the first of its kind, a fully web3-native brand aiming to reinvent the luxury fashion sector. “Our team is eager to inspire other luxury houses to create networked products that retain connection, value, and utility,” he explains to Culture3.

Randy Ginsburg

August 29, 2022

Today’s influence

“These DAOs are owned by themselves, similar to old-school cooperative models we've seen over the past several hundred years” — John Paller

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