There are two camps of virtual fashion: the fantastical, physics-defying pieces that can only exist online, and the digital twins of real apparel that resemble items you expect to see in a shop. Which will emerge as the defining trend of digital fashion?
A new era of creative expression is emerging at the synthesis of fashion, art, and software. Kolja Pitz explores what generative art means for fashion, both physical and digital, and how it could revolutionise what we wear.
Social media laid the foundations for exploring who we are online. Today, those limits are being shattered. From avatars to AR lenses, we’re witnessing the birth of a new paradigm for self-expression. With the value of the digital fashion industry expected to soar in the 2020s, what this means for the clothes we wear is the billion dollar question.