Culture3 exists to shape technology to unlock human flourishing. The technological revolution of the 21st century takes us into a new epoch, and humanity faces a thousand possible futures. It is culture – the single biggest accelerator of social change – that determines which path we take.

Brands

Society

Action

Future or fad: will headless brands rewrite the book on branding?

The blockchain ecosystem is built on decentralisation, and a new form of brands are getting built on top. Tyler Scharf explores the emergence of decentralised ‘headless’ brands, how traditional brands like adidas and Nike are getting involved, and whether this new model of branding is future or fad.

How a blockchain power couple use NFTs to legitimise LGBT art

Taiwanese artist YuLiang “YuYu” Liu and his partner Alex Aravantinos are making the cryptoart scene are more diverse place with their LGBT-inclusive takes on historic artworks. The Berlin-based couple speak to Nina Knaack about reforming popular culture, making a positive impact, and why they needed blockchain — and each other — to make it happen.

Your next Birkin might only exist in the metaverse

Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.

Early brand experiments give a hint on the next chapter for web3

The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.

What the Yacht Club teaches brands that want to stay on top of the world

NFTs promise to shake up digital ownership, with widespread implications for branding. Yuga Lab’s Bored Ape Yacht Club took the unusual step of handing commercial IP right to its holders, remaining the poster child for commercial IP in the web3 space. Mariquita de Bossière catches up with some of the community members and legacy brands to find out what this means for businesses.

Mariquita de Boissière

February 14, 2023

Technology

Implement

Inside the company revitalising legacy TV with web3

TV studios are exploring how they can use NFTs to invigorate their legacy IP. Greg Larson speaks to Tony Pearce to discover how Reality+ are giving Doctor Who and Thunderbirds new leases of life in web3. For Doctor Who, it's a chance to grow the world's longest sci-fi series. For Thunderbirds, NFTs are breathing new energy into a show that stopped rolling in the 1960s.

Bored Ape Yacht Club is taking over the world and Josh Ong knows why

Josh Ong has played a key role in helping the Bored Ape Yacht Club become a cultural icon worn by the likes of Eminem. He speaks to Leo Nasskau about the early days of BAYC, when to leverage decentralisation to let a permissionless brand thrive, and how to manage the delicate balance between exclusivity and openness. Clovis McEvoy tells the story.

“There's a real sense of belonging” — tech, community, and culture with Sian Morson

Sian Morson has spent her career championing community and diversity. But she’s also a technologist who knows how to leverage tech to have a cultural impact. She sat down with Leo Nasskau to discuss making tech accessible, authentic communities, and The Blk Chain. Lea Rose Emery tells the story.

Léa Rose Emery

December 15, 2022

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Brands

Future or fad: will headless brands rewrite the book on branding?

How a blockchain power couple use NFTs to legitimise LGBT art

Your next Birkin might only exist in the metaverse

Early brand experiments give a hint on the next chapter for web3

What the Yacht Club teaches brands that want to stay on top of the world

Inside the company revitalising legacy TV with web3

Bored Ape Yacht Club is taking over the world and Josh Ong knows why

“There's a real sense of belonging” — tech, community, and culture with Sian Morson

“This can actually cause a bit of change in the world” — Robness