NFTs promise to shake up digital ownership, with widespread implications for branding. Yuga Lab’s Bored Ape Yacht Club took the unusual step of handing commercial IP right to its holders, remaining the poster child for commercial IP in the web3 space. Mariquita de Bossière catches up with some of the community members and legacy brands to find out what this means for businesses.
As co-founder of Zynga, Justin Waldron helped create the $20bn social gaming sector. Now he wants to do the same in web3, and define storytelling as a new category in NFTs. He speaks to Leo Nasskau about building a genre-defining business, advice for young entrepreneurs, and his plan for Storyverse. Clovis McEvoy brings the conversation to life.
Josh Ong has played a key role in helping the Bored Ape Yacht Club become a cultural icon worn by the likes of Eminem. He speaks to Leo Nasskau about the early days of BAYC, when to leverage decentralisation to let a permissionless brand thrive, and how to manage the delicate balance between exclusivity and openness. Clovis McEvoy tells the story.
Adidas’ drop with the Bored Ape Yacht Club will always be one of web3’s most iconic moments. Its architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling like Keanu Reeves. Léa Rose Emery tells the story.
Swickie was always a creative, but as a web2 marketer always felt constrained. eb3 gave her the ability to build a brand on her own terms. She speaks to Mariquita de Boissière about building #TeamKiki with her Bored Ape and discovering herself as a multi-disciplinary artist in her own right.