Culture3 exists to shape technology to unlock human flourishing. The technological revolution of the 21st century takes us into a new epoch, and humanity faces a thousand possible futures. It is culture – the single biggest accelerator of social change – that determines which path we take.

Music

Creativity

Music

New tune, same instruments: the changing landscape of web3 music labels

“Ideally an artist who passes through us will have learned everything there is to know about making it on their own.” Clovis McEvoy speaks with founders and industry experts about how web3 is redefining record labels, and what it means for artists.

Make a song takes a couple of clicks now, thanks to AI

Generative music, so far, hasn’t left the same impact as generative art in web3 culture. Weav is trying to change that, making it easy for anyone to create a truly unique song. Clovis McEvoy speaks to Weav’s Keit Kollo and Mansimran Singh about adaptive music in web3, making tools accessible, and their plans for the metaverse.

How omgkirby made Spotify care about blockchain music

omgkirby have been in the vanguard of web3’s generative music scene. With sell-out collections and millions of listeners on Spotify, they are pioneering new models of music ownership and are the closest that web3 music has come to going mainstream. They speak to Clovis McEvoy about redefining “what’s possible with music creation” and their unprecedented generative collection with Channel Tres.

“Music is the universal language” – how Nissi Ogulu is using blockchain to showcase African culture

Lagos-born and London-based, Nissi Ogulu is telling stories about the breadth of African musical culture. The artist talks to Clovis McEvoy about her recent exhibition, African creativity, and how web3 is making a career in art accessible.

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

After a burgeoning music career that stalled during Covid, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

One of the UK's most exciting musical talents, Aitch tells Culture3 why NFTs were “an obvious step” and how he is leaning into the blockchain to build a stronger relationship with his fans. Clovis McEvoy explains what makes this is a big step for web3, Aitch, and LimeWire — and why it is one to watch.

“Web3 feels like you don’t need the industry” — how Ed Balloon is making a music career on his own terms

After forming his first band at the age of 10, Ed Balloon struggled to break through as a cross-genre musician. His is a story of how serendipity and moments of inspiration come to the persistent and the committed, and how web3 gave this Boston-born artist an opportunity to share his message that he's taking full advantage of.

How Jburn is building a hip hop career from the ground up

“I don’t have designs or big plans for these things I’m making, I just build them brick by brick.” Jburn shows how artists are taking careers into their own hands with web3. He talks web3 music with Clovis McEvoy, and figuring out how to adjust to finally having fans.

Clovis McEvoy

June 27, 2022

Explore topics

Music

New tune, same instruments: the changing landscape of web3 music labels

Make a song takes a couple of clicks now, thanks to AI

How omgkirby made Spotify care about blockchain music

“Music is the universal language” – how Nissi Ogulu is using blockchain to showcase African culture

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

“Web3 feels like you don’t need the industry” — how Ed Balloon is making a music career on his own terms

How Jburn is building a hip hop career from the ground up

Innovate

Implement

Impact

Visual

Music

Experiential

Ideas

Action

Music

New tune, same instruments: the changing landscape of web3 music labels

Make a song takes a couple of clicks now, thanks to AI

How omgkirby made Spotify care about blockchain music

“Music is the universal language” – how Nissi Ogulu is using blockchain to showcase African culture

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

“Web3 feels like you don’t need the industry” — how Ed Balloon is making a music career on his own terms

How Jburn is building a hip hop career from the ground up

Innovate

Implement

Impact

Visual

Music

Experiential

Ideas

Action

“Most of the things I'm doing right now in web3 are things I wanted to do in web2 — but it was just so much harder there” — Jburn