Culture3 exists to shape technology to unlock human flourishing. The technological revolution of the 21st century takes us into a new epoch, and humanity faces a thousand possible futures. It is culture – the single biggest accelerator of social change – that determines which path we take.

Music

Creativity

Music

“I don’t think we would be happy if everything was easy.”

Working at music’s digital frontier, Portrait XO shows how the future of AI can have a place for us all. She tells Clovis McEvoy about the release of her newest AI creation, the importance of creative struggle, and why society looks to artists to show the true shape of disruptive technology.

Scott Young uses AI to push the limits of sound

Scott Young’s work shows the experimental possibilities of AI-powered music. He speaks to Clovis McEvoy about his latest EP, the power of sound, and how AI might shape the future music industry.

Generative AI will reshape songwriting, and that’s a good thing

Songwriting is ripe for disruption. Far from automating creativity, AI will usher in a golden age of music by unlocking new sounds, styles, and genres, writes Clovis McEvoy.

AI in music is an “unpredictable diva” — this is what it sounds like

Artificial intelligence looms over the creative industries, but The Cotton Modules show how the tech unlocks new opportunities for those willing to tinker. The pair sit down with Clovis McEvoy to discuss music technology, ethics, and creative sparks that come from working with an AI vocalist — and it's so much more than imitation.

A new roadmap for musicians: how web3 is transforming what it means to tour

Having wrapped up a North American tour earlier this year, singer-songwriter Rae Isla is pioneering a new approach to sharing music. She speaks with Clovis McEvoy about tokenised touring, what makes good memorabilia, and the importance of an artist’s community.

Why Tim Exile thinks blockchain can unlock new genres of music (and musicians)

Blockchain helps people coordinate over the internet. Tim Exile just asked 'what could this mean for music?' He tells David Harrington why web3 can elevate musical collectives and empower new types of artists. All by reinventing how music gets made.

“We’re building a world” — Jadyn Violet on web3 music culture

Jadyn Violet has entered the music industry during a time of foundational change, part of a new generation eager to forge a new path beyond the traditional record label. He speaks to Clovis McEvoy about organising IRL events, finding a healthier social discourse, and why community trumps a bear market.

“Awareness is the currency of reality” – Jimmy Edgar on provocative art, NFTs, and why attention is all you need

Jimmy Edgar has always been a provocateur. With over twenty years at the forefront of experimental music, he doesn't think music NFTs are worth getting excited about. He speaks to Clovis McEvoy about his creative practice, why everything was really all about visual art, and how AI has allowed him to subvert his own aesthetics.

How Milo Lombardi pioneered music NFTs – and helped others follow in his footsteps

Milo Lombardi is a pioneering figure in web3 music. Clovis McEvoy sat down with the saxophonist to talk about his journey to NFTs, why he puts so much time into onboarding fellow musicians, and what 2023 might bring for the space.

Fifi Rong on how blockchain saved her music career

A fiercely independent artist, Fifi Rong has carved a career path as unique as her music. In the lead up to her forthcoming EP, she speaks with Clovis McEvoy about drawing inspiration from her heritage, making sacrifices for art, and the paradigm shift of web3.

How putting music on the blockchain helped Domino connect with his closest fans

A breakout star in web3 music, Domino broke new ground with the release of Presessence Vol.1. As he prepares for the release of his follow-up album, the artist sits down with Clovis McEvoy to talk about Rolling Stone, the magic of music, and what it takes to build an independent career.

Music licensing is broken, and Dequency is fixing it in a way that only web3 can

Dequency has been making waves since launching last year. Web3’s flagship sync-licensing marketplace conducted the first ever music licence onchain and is leveraging web3 tools to build a better licensing system. Clovis McEvoy speaks to founder and CEO, Keatly Haldeman, about why he made the transition from web2, how to fix royalty payments, and crowdsourcing musical taste.

“These are songs I've never teased before because they're very precious” — why Sad Alex makes music differently in web3

After walking away from a label deal, sad alex found new creative freedom as an independent musician. She speaks to Clovis McEvoy about bringing a different side of her music to web3, the importance of community support, and choosing to take the harder path.

“I was going to make music or die trying” – Jagwar Twin on eclectic sounds, letting AI run his Twitter, and what blockchain is good for

Known for his eclectic music and innovative multi-media projects, Jagwar Twin is using the power of blockchain to take his immersive storytelling to a new level. The artist sat down with Clovis McEvoy to talk about the new album, his unusual approach to social media, and letting fans explore a prism of his own mind.

Clovis McEvoy

October 21, 2022

Explore topics

Music

“I don’t think we would be happy if everything was easy.”

Scott Young uses AI to push the limits of sound

Generative AI will reshape songwriting, and that’s a good thing

AI in music is an “unpredictable diva” — this is what it sounds like

A new roadmap for musicians: how web3 is transforming what it means to tour

Why Tim Exile thinks blockchain can unlock new genres of music (and musicians)

“We’re building a world” — Jadyn Violet on web3 music culture

“Awareness is the currency of reality” – Jimmy Edgar on provocative art, NFTs, and why attention is all you need

How Milo Lombardi pioneered music NFTs – and helped others follow in his footsteps

Fifi Rong on how blockchain saved her music career

How putting music on the blockchain helped Domino connect with his closest fans

Music licensing is broken, and Dequency is fixing it in a way that only web3 can

“These are songs I've never teased before because they're very precious” — why Sad Alex makes music differently in web3

“I was going to make music or die trying” – Jagwar Twin on eclectic sounds, letting AI run his Twitter, and what blockchain is good for

Innovate

Implement

Impact

Visual

Music

Experiential

Ideas

Action

Music

“I don’t think we would be happy if everything was easy.”

Scott Young uses AI to push the limits of sound

Generative AI will reshape songwriting, and that’s a good thing

AI in music is an “unpredictable diva” — this is what it sounds like

A new roadmap for musicians: how web3 is transforming what it means to tour

Why Tim Exile thinks blockchain can unlock new genres of music (and musicians)

“We’re building a world” — Jadyn Violet on web3 music culture

“Awareness is the currency of reality” – Jimmy Edgar on provocative art, NFTs, and why attention is all you need

How Milo Lombardi pioneered music NFTs – and helped others follow in his footsteps

Fifi Rong on how blockchain saved her music career

How putting music on the blockchain helped Domino connect with his closest fans

Music licensing is broken, and Dequency is fixing it in a way that only web3 can

“These are songs I've never teased before because they're very precious” — why Sad Alex makes music differently in web3

“I was going to make music or die trying” – Jagwar Twin on eclectic sounds, letting AI run his Twitter, and what blockchain is good for

Innovate

Implement

Impact

Visual

Music

Experiential

Ideas

Action

“In the future, it won’t be, ‘here are the artists, and here are the digital artists’.” — ThankyouX