Researchers are increasingly looking to virtual reality to explain the climate crisis in new, impactful ways. From ecotourism to education to direct action, Clovis McEvoy explores how VR is cutting through the noise to communicate the planet’s greatest issue.
The rise of extended reality has prompted new hope for high street retailers, with brick-and-mortar stores racing to implement new ways to reach their customers. Randy Ginsburg investigates the technology promising to transform how we shop.
The quest to make companies care about the climate is a decades-long struggle, but technology, particularly AI, represents a transformative opportunity to put a company's net purpose in the same conversation as their net profit. The secret? Follow the money.
Tristra Newyear Yeager explores how putting artificial intelligence in healthcare can create a new kind of music technology that delivers medicine directly through our earbuds.
Generative AI tools are democratising creativity. But who truly owns the work they make? We navigate the tricky bridge between inspiration and industrialised theft.
A new era of creative expression is emerging at the synthesis of fashion, art, and software. Kolja Pitz explores what generative art means for fashion, both physical and digital, and how it could revolutionise what we wear.
With any groundbreaking technology, there are widespread ethical and safety risks. Randy Ginsburg explores how AI deepfakes are shaking up the marketing industry, what brands need to do to be prepared, and why consumers need to second guess the adverts they engage with.
As Justin Melillo, co-founder of world-building platform Mona, puts it, “There are really big numbers spending more and more time inside headsets.” If society has ever been ready to explore art through the lens of technology, it’s now. Clovis McEvoy talks with the builders who are uniting creative communities and exploring the artistic metaverse.
Educational institutions are entering the metaverse, using fully immersive experiences paired with virtual reality tech to engage students in schools across the world. The potential to reach hundreds of millions of learners worldwide is making their investment well worth it, as educators embrace extended reality to reach them.
The metaverse is the latest in a long line of futuristic ideas to get misrepresented by the tech media. Technology coverage needs to do more than hate on the subjects it writes about, argues Leo Nasskau.
Live performance is a $10bn industry that attracts 30 million concertgoers every year. Is the metaverse going to kill it? Clovis McEvoy talks with some of the best builders in extended reality about making concerts accessible, giving power back to artists, and creating opportunities limited only by imagination.
The metaverse is the future of the internet and the brands that don’t embrace it will be left behind. Providing experiences and opportunities that are more unique and exciting than those in the real world, it is unsurprising that major brands are getting involved.
Emperia is using virtual reality to enhance the luxury e-commerce experience. Focused on bridging the gap between the virtual and the real, Emperia draws out the best of both worlds. Greg Larson explains how the platform is shaping the metaverse to make it actionable for brands.
The global EdTech market is expected to reach over $230 billion by 2028, with over $20 billion of institutional investment in 2021 alone. AR will, without question, play a big part in this growth. Randy Ginsburg explores how augmented reality is already changing the world of education and what to expect in the future.