Blockchain is inspiring new forms of creativity, and few people are as equipped to take advantage of the shift as Chris Wallace.

A lifelong designer and technologist, he left a successful career behind to build again in web3, an ecosystem free of constraint and full of liberation. He's most known for Woodies, a web3 storytelling initiative that places sustainability at its core, and Ultra DAO, the creative studio community that has brought its early visions to life.

We speak about how he built Ultra DAO into one of the ecosystem's most innovative art collectives, the inside story at Woodies, and the future of NFTs, crypto art, and the marketplaces we used to buy it.